87% of purchase decisions are driven by the internet.
The internet is astounding. In merely a decade, it's almost replaced all other types of marketing. But most websites fail – they fail to attract, fail to convert, fail to maximise your return.
If your site is failing in these areas, then it's a very expensive "vanity site" – looks good, makes you feel proud, achieves nothing.
XposureMediaoffers an alternative – we are a pragmatic, results oriented company, and our mission is simple; to help you get more sales from your internet investment.
Combine 'old' and 'new marketing Great designs, good copywriting & powerful optimisation for the search engines are the first step. These are fundamentals which you can't avoid.
We build sites which engage your clients, forming relationships, developing customers that become 'rusted on'. Then we add shopping carts and e-commerce to facilitate purchase.
Social media, blogs, articles, e-newsletters and email campaigns and offers – again, these are not optional. Google uses them to test your site for search ranking, and XposureMedia provides both the systems and the content that attracts – then converts.
A killer site is not the result of guesswork. The first rule of the internet – like any marketing – is engagement with customers. Your site has to do more than simply state facts, or sell products; you need a bond with your customers that goes beyond price.
How is that achieved … in 15 seconds?
- Access to information is crucial– a ‘bare bones’ site which leaves the customer frustrated – this is simply not good practice.
- Beef out your site with additional information, based around the keywords of your industry.
- Be friendly - treat your site like a series of headlines which are easy to follow, and helps visitors to scan, then focus.
- Visual impact – generic templates make you look generic.These are cheap, but achieve little.
- Focus on key outcomes. What is the main message of your website? Reinforce the key message throughout the site. People scan, so repetition is important.
- Don’t clutter. An ambush of information is a turn-off. Choose strong headings, readable text, easy navigation.
If your current site isn't working, ask us for a unbiased review of what/where/how we'd improve your investment.
Words are the Voice of our Dreams
People don't buy products, they buy a company. Steve Jobs showed how to create a modern day myth – people bought his technology because they loved the company.
It's the same with your company. The task of a website is to tell a story, build an impression, start weaving the myth. You might think it's irrelevant for your company, but then ask yourself, what are my competitors doing? Because, on average, your buyers visited 7 websites before they made a decision.
So, whatever you say, you'd better make it good.
Go Beyond the Average
We approach words as your chance to go beyond the average. It's your chance to voice your motivation, your desire for excellence, your customer appreciation. And it's also your chance to seduce. There's nothing like words to motivate the heart.
Ask us about uplifting your site with Copywriting.
800 million people are now on Facebook.
It's a staggering number, and what people say on Facebook is crucial to your success. And it starts with your own Facebook page, because your social media is used by the search engines, to test your site's authenticity.
How does it work? Essentially, the search engines are trying to filter out junk, by testing the sites for authenticity. When you create a Facebook page, and include it with your marketing, this means your business name is found all over the internet.
Be An Expert in Something
If you run a business, then you're an expert in SOMETHING … your products, your industry, your customers. This knowledge is worth talking about, in a conversational, relaxed way, where the focus is to share what you know. Writing articles is the easiest and most effective method of attracting people who are looking for extra information.
Or a blog – much the same concept as the articles, except your readers have the opportunity to comment – it's a perfect forum to ask questions of your customers, or get feedback on a product, or send out a 'press release'.
Ask us about boosting your impact with a Social Media package.
Search Engine Optimisation is critical. If you appear on the 4th or 5th page, no-one will ever find you. If your site has been correctly built, the SEO will have been threaded into all parts of the site. After all – Google is searching for words.
But, SEO is a continuously evolving artform. It SEO requires an ongoing manipulation to monitor the competition, and refine the site – a bit like maintaining a racing car –it needs regular tuning.
Ask us how SEO works, and how we can help your business reach higher in Google.
XposureMedia is a dynamic web company with a big heart for Excellence. We enjoy the challenge of making your site feel, function and perform better than you expect.
We avoid using templates because they are poor performers.
- More traffic
- More sales conversions
- Better customer engagement
- Increase revenue share from the internet.