|
 |
Deciding who to build your shopping cart can be a difficult decision for any business. There are a variety of options available and each differs greatly.
Cost is an important factor for most business, especially in the current economic climate. What are the most important factors you should consider?
• Will it do what I need it to do?
• Will it be found on search engines?
• Can it grow with my business?
|
|
 |
|
| Will it do what I need it to do? |
There are many things to consider when developing a shopping cart that may not be immediately apparent.
Naturally you want to be able to sell your products and accept some type of payment. These are usually the first and only factors businesses consider.
Starting off with those two initial points, lets break down some possibilities.
1) Payment Types
Xposure Media shopping carts are configured to accept payments by all of the following types:
| Credit Card |
Secure transaction direct to your bank account |
| Pay Pal |
Popular form of payment for many internet users |
| Direct Bank Deposit |
Transfer to your business account |
| Cheque |
Only form of payment for some customers |
|
These are the most popular type of payments for online shoppers. With our system you have the ability to turn on and off these features, giving you payment flexibility.
For secure credit card transactions you will require a merchant account with your bank. We can help make this a simple process.
2) Displaying your products
The more options you have to showcase your products, the better your chance of a sale conversion.
Our Shopping cart allows you to upload unlimited product shots for each product. This feature is extremely useful for swaying the indecisive shopper. The more views and angles you can give of your product the more your customer will get a feel for what they are buying and help them to ultimately make a purchasing decision.
You will also have the feature below each product that shows customers what other people have bought who purchased the current product. This is an excellent tool for up selling and converting more sales.
Click here for a larger version
These are just the two initial points and other features to consider are:
Customer Accounts
Our system allows customers to create accounts and register with your website. With their account they can update there details, view order history and subscribe to your newsletter. This is a great way of creating loyalty and excellent online service.
Shipping
We have integrated our system with Australia post. This feature gives customers real-time accurate postage quotes. It also allows you to have the shipping calculated correctly alleviating headaches with incorrect postage quotes.
Order Management
On the administrative side of the online shopping experience. Orders are managed through an administrative area. In this area you can interact with customers and give them updates on the process of their order. If it has been shipped, you can simply press a button and the customer will be notified. Great customer service will help your online business succeed. We provide the tools for you to do this. |
|
| Will it be found on the search engines? |
SEO (Search engine optimisation) is a whole topic in itself and you as a business owner can spend many hours and costly resources trying to make an impact on the web.
Our shopping carts have been designed with this in mind and we have taken steps to give you a head start in the world of SEO.
We achieve this by the following:
| Links converted to readable text |
| Page titles and keywords filled automatically |
| Search engine site maps submitted automatically |
| Product title and description used in keywords |
|
1) All the links on your web site are converted to text readable by search engines.
What this means is, instead of the search engine spider (Google for example) seeing "www.mystore.com.au/index.php?c=1"
which is the most common shopping cart methodology, it will see "www.mystore.com.au/myproduct-2-piece-bikini"
Notice the difference?
index.php?c=1 has been re-written to myproduct-2-piece-bikini
This means Google knows your website is about swimsuits and will rank it accordingly, very important for search engine rankings.
2) Page Titles and Keywords are automatically filled out.
Rather than have someone edit every page of your website, your administrative tool allows you to fill out every page with keywords automatically. Keywords combine with the URL mentioned above to create a powerful combination.
3) Site maps
The administrative tool has the ability to create site maps and submit them to the major search engines. This fast tracks your site getting indexed by the search engines and shows the search engines exactly where your content is.
4) All these features combined with product titles and descriptions make your site extremely accessible to search engines.
 Click here for a larger version
|
|
| Can it grow with my business? |
Your online store needs to evolve with your business and your customers needs.
An important facet of the shopping cart software is the ability to expand and improve. There are an amazing array of possibilities and we find each business we do business with come to find their own unique requirements.
We have been required to build so many additions to our cart system, chances are we have built what you need already. This takes away the cost of developing a component from scratch and allows you to cost effectively improve your system.
Some examples of the many add-ons available:
| Gift Vouchers |
| Customers can purchase gift vouchers from your online store and then email them to family and friends. |
| Discount Coupons |
| Send out promotional codes to entice customers to your store or offer discounts based on the volume purchased |
| Colour Swatches |
| Instead of having just a drop down list of colours, why not show your customers the exact colours by use of a colour swatch? |
| Ship to multiple addresses |
| Let your customers only pay for their order once but be able to ship to multiple locations. Perfect for Christmas time. |
| Affiliate program |
| Let other websites drive traffic to your website by way of incentive. Keeps track of incoming links and let's affiliates login to see status of their account. |
| Estimate Shipping |
| Let your customers see what shipping they will incur before they even checkout! |
|
In answering these important questions:
• Will it do what I need it to do?
• Will it be found on search engines?
• Can it grow with my business?
You will have decided upon a successful model to move forward into the online world of sales. With packages starting as low as $2000, we are confident you will not find a more cost effective team or solution to partner with for now and the future.
Email us now for a no obligation quote.
sales@xposuremedia.com.au |
|
|
|
